CONTENT
ANIMATIONS
Animations became a key tool in building excitement and capturing the audience's attention, showcasing MURCI's creativity and design-focused identity. From dynamic product reveals to playful campaign teasers, these animations consistently stood out as some of the brand’s most engaging content, driving interaction and reinforcing its innovative approach to fashion
Created using hand drawn elements, After Effects, Photoshop, Illustrator, & Generative AI
VIDEOGRAPHY
BEHIND THE SCENES
The behind-the-scenes design content, shot and edited in a documentary style, offered customers an intimate glimpse into the creative process behind MURCI’s products. These videos not only showcased the craftsmanship and innovation at the heart of the brand but also highlighted the personality and passion of the team. By fostering a deeper emotional connection with the audience, this content strengthened customer loyalty and brought MURCI's design ethos to life.
Shot using: Sony A5000, iphone & Panasonic Lumix S5
Edited & Colour Graded with Premiere Pro.
VIDEOGRAPHY
PRODUCT FOCUSED
The product-focused videography I created was designed to highlight the beauty and craftsmanship of MURCI’s products while driving sales. These videos, often utilised as paid ads, consistently became some of our top-performing content. Combining full-length shots, intricate close-up details, and an emphasis on the raw energy of a photoshoot, this approach delivered a striking balance of authenticity and allure, captivating the audience and reinforcing the brand's identity
Shot using: Sony A5000, Sony A7 III, Panasonic Lumix S5
Edited & Colour Graded with Premiere Pro.
GRAPHICS & ARTWORK
MOOD BOARDS & DECKS
The visual decks & packs below, were created to provide a comprehensive blend of concept development, strategy, and design, with only a few pages from each deck showcased here. These decks were essential tools, containing everything from collection release strategies, storyboards, and shotlists to detailed brand messaging, customer insights, and creative briefs. They also included marketing timelines, visual references, tone of voice guidelines, and campaign goals, ensuring alignment across all teams and external collaborators. Whether used for outsourcing production or guiding the in-house team, each deck served to unify creative vision and strategic execution, streamlining the process for impactful results.
