ART DIRECTION
MIRAGE COLLECTION SS24
First spring summer collection of 2024. ​The concept of MIRAGE was created after being inspired by the body illusion placement prints featured in the collection.
CAMPAIGN CREATIVE
To further enhance the desired scene, using Adobe Creative Suite, I added sand & dried grass into the final edit.
The original plan was to maintain a neutral aesthetic for the e-commerce setup, featuring a custom-built arch to distinguish the backdrop and emphasise the model and product. However, after seeing the results of the campaign, the decision was made to reutilise the backdrop, solidifying its role in enhancing the overall visual impact and improving the consistency of the collection.
CREDITS
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Creative Director: Olivia Prince
Art Director: Billy Brayshaw
Photographer: Jakub Taylor
Retouch: Billy Brayshaw
Videography: Billy Brayshaw
ATLANTIS ACT I & ACT II
High summer 2024 collection.
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Atlantis Act I & II emerged from the need to merge two collections under a unified vision, after challenges in the maufactoring process. Act I captured city break summer styles, representing life above water, while Act II transitioned to swim and eveningwear, reflecting the allure of the submerged world. Together, the concept of Atlantis seamlessly linked both drops, encapsulating the essence of summer escapism.
CAMPAIGN CREATIVE
​Collaborating closely with Aztec Studio, I oversaw the creation of two large-scale set builds, each meticulously crafted from the brief I provided. Act I embodied the essence of earth, while Act II captured the fluidity and depth of water, bringing the Atlantis concept to life.
CREDITS
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Creative Director: Olivia Prince
Art Director: Billy Brayshaw
Photographer: Jakub Taylor
Set Build: Aztec Studios
Animations: Billy Brayshaw
Videography: Billy Brayshaw
MADE IN MURCI
Autumn 2024 collection.
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The Made In MURCI campaign disrupted the quieter September season with a bold, Y2K-inspired reality TV narrative. Blurring the line between fiction and reality, it sparked intrigue and played with controversy, engaging loyal customers while attracting new audiences. Through guerrilla-style marketing and subtle social commentary, the campaign combined entertainment with a thought-provoking edge, reinforcing the brands creative ethos.
CREDITS
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Creative Director: Olivia Prince
Art Director: Billy Brayshaw
Videographer:
WireStudios & Billy Brayshaw
Editor: Billy Brayshaw
Producer: Water Creative
Animations: Billy Brayshaw
Graphics: Billy Brayshaw
HAUTE COLLECTION
Winter 24
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Designed for the party season, this collection merges MURCI's signature design ethos with a premium, high-fashion aesthetic, letting each dress tell its own story.
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Drawing inspiration from luxury fashion houses, the campaign blends couture elements with striking product-focused details. Set in a vast, abstract design studio and reimagining the behind-the-scenes process.
CREDITS
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Creative Director: Olivia Prince
Art Director: Billy Brayshaw
Videography & Production
Ancc Studio
Editors: Ancc Studio
& Billy Brayshaw
Animations: Billy Brayshaw
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