Storytelling has always been at the heart of who I am, whether crafting narratives for brands or exploring characters through my passion for acting. From a young age, I used storytelling as a creative outlet—designing funny Photoshop edits for family birthdays and honing my love for visuals and communication. Acting, a passion that has led to collaborations with the BBC and HBO, has further shaped my ability to connect with audiences and craft engaging narratives. While it’s an enriching part of my life, my professional focus has always been on blending creativity with strategic vision in marketing.

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After studying Media in college, I immersed myself in the promotional industry, progressing quickly from team member to leading promotional events. Alongside this, I cultivated my own social media presence, collaborating with global brands like Calvin Klein, ASUS, NARS, and Ted Baker, blending my love for fashion with content creation. These experiences sharpened my ability to craft visually compelling, story-driven campaigns.

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I further developed my expertise as a freelance graphic designer and social media executive, eventually becoming Content Manager for a retail supplier. It was here I fully committed to my passion for retail and fashion, securing a role at MURCI, where I am now Head of Marketing and Art Director. In this position, I lead a talented team, combining creative storytelling with strategic execution to elevate the brand's identity and impact.

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Whether building campaigns or leading a team, my ability to tell stories—be it through design, content, or marketing—continues to define my work and set me apart as a creative leader.